This collection is said to be released in two drops with the first on May 11 before a sequel on June 2. There’s even a print of a tree stump etched with G + F to signify the lifelong friendship between the collaborators. This includes colourways and styles that allude to her farming roots in Pennsylvania as well as prints of a mother deer and its fawn that symbolise motherhood. The supermodel, who is on the cusp of launching her own fashion brand, has ensured that elements of her life journey is part of the visual elements in this feminine and flirty collection. And don’t dismiss this collab as just Hadid tagging her name to another product without a personal backstory. She has inked a cushy deal with Frankies Bikinis, whose owner Francesca Aiello is a childhood friend, on a line of swimwear. In the case of the latter, supermodel Gigi Hadid – who reportedly has a net worth of US$29 million – is that mom who isn’t just picking out the right fits for your pool party but is also designing them too. Heck, they can do just about everything from leading multi-billion dollar firms to making sure that you’ve got your summer bikini in order. This story originally appeared in British Vogue.There’s a reason that moms are said to be real-life superheroes. “What’s amazing about Gigi and Alana is that we all are constantly supporting each other and cheering each other on, so coming together to collaborate on a project is something we will never forget.” Below, a closer look. Gigi was behind the G+F tree stump motif that is a recurring theme, and also came up with the mother and baby deer graphic-a nod to her own journey as mother to daughter Khai-that appears in the second drop.įrankie and Gigi were photographed in the collection by another close friend, Alana O’Herlihy, for the campaign, and- predictably, given how well these women know one another-the energy on set was “contagious”, says Frankie. For Frankie, the spot holds “so many memories of family and love and friendship”, which manifested in warm colours and nostalgic prints.
The collection is informed by their beachy, surf chick backgrounds, but also nods to times spent at the Hadid family farm in Pennsylvania, a place Gigi, her sister Bella and their friends regularly escape to for a break from their busy daily lives. Classic triangle tops-a signature for Frankies Bikinis-feature alongside pretty square-neck swimsuits, string bikini bottoms, tankinis, camis and rompers. “Everything we designed was created for everyone to be able to wear and feel confident in, and that is exactly how Gigi makes everyone around her feel- empowered, confident and loved.” The supermodel was also keen that the collection should be functional, in addition to looking good. “Her style is effortless yet one that catches the eye and leaves an impression on everyone,” says Aiello. Gigi’s personal style is reflected in the collection in details like the floral prints, and frills that soften statement silhouettes. “It was a nostalgic moment for the both of us,” muses Aiello, adding: “It was almost like we were teenagers again, sitting on a couch with endless ideas and big dreams.”
Therefore, the Gigi x Frankie’s Bikini venture made all the sense in the world. The pair put their heads together in New York and conceptualised the entire collection in a single sitting. Model, Gigi Hadid is gorgeous while wearing a garden hose as a top and working her angles for Frankies Bikinis. Gigi is equally effusive: “Creating this collection was so special because there are so many details that we incorporated into each piece that are personal to both my friendship with Frank and my personal life,” the model-mum tells Vogue. “Who is at her core aligns exactly with who the Frankies girl is and what this brand stands for, so being able to collaborate and work with her in this creative space has been a dream,” says Aiello. Their schooldays now behind them, they’ve embarked on a collaboration that draws inspiration from their longstanding friendship.
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